Thank you for your support, lovelies! We've had the warmest reception for this collection and we think it’s time we shared with you the inspiration behind the print. The Prunus Serrulata, known as Sakura, is a significant symbol in Japanese culture.
The cherry blossom tree represents fragility and the beauty of life - a reminder that life is almost overwhelmingly beautiful and oh so tragically short. Beyond that, we started looking at what that meant to us - to live every day beautifully - and that made us think about how to merge two worlds to create art.
We were inspired by Tiffany, @lovage on Instagram - local Singaporean illustrator/henna artist’s works of art and felt it was time to show support for the female creatives within the creative industry of our own island. This collaboration is the very first original Camira Asrori x Lovage print for our brand.
Symbolising the impermanence of life in its essence, the Sakura is a lavish yet remarkably brief spectacle. This fleeting phenomenon is organic as these flowers drop and wither after just two weeks of blossoming.
The flower that blooms in the soothing season of Spring, a flower as a pure blend of white and pale pink - beautiful yet underappreciated in modern print designs. Having seen only on traditional Yukata’s in Japan, we present to you a fresh interpretation of the Sakura by local illustrator Lovage for collaboration with CAMIRA ASRORI. The flower is prominently featured in several pieces in our Spring Collection - namely the Kimmi, Ruri, Yumi, Amaya and of course, Masae. (notice the running Japanese theme?)
As illustrated in the campaign video, the CA Woman is isolated in a desert, without care for an impending apocalypse. Yet, she continues living her best life, dressed to the nines and going about her day.
CAMIRA ASRORI aims to inspire women to show up, be present and make the best out of every day, despite the chaos. Embodying and appreciating the transient quality of life, just like the Sakura.
Hope you loved getting to know about our exclusive Spring’19 print and what it means to us. Cheers to living our best lives and looking great while at it!